Case study · Our own platform

Editing is just the start. Here's everything our creators get.

We built the operating system our creators run on — so creators, editors and brands work in one place. Tips on stream, a plan for every month, a page brands can book you from, and a report every week.

Live alert · under a second
A supporter tipped ₹100
"GG bhai, next match clutch!"
This month's plan6/6 planned
Your week
Delivered
Going live next week
What we need from you
Illustration of three Shinel platform cards: a live on-stream tip alert, a monthly content plan calendar with shoot days marked, and the weekly "Your week" report checklist.
In short

Shinel Studios is a YouTube editing studio in India that also gives every creator it works with a full creator platform: Shinel Tips for live-stream tipping (0% platform fee for clients), a monthly content plan, a creator page with a media kit, a weekly report, a spot on our Live Pulse feed, and free growth tools. It's included with our editing plans — not sold as an add-on.

01Shinel Tips

Get tipped live — with alerts that look like a pro setup.

Shinel Tips is live-stream tipping built for Indian streamers. Viewers pay the way they already do, and the alert hits your stream before the moment has passed.

Tip page
₹50₹100₹500
Your message to the streamer
UPICardsNet banking
Send tip
On stream · live alert
A supporter tipped ₹100
"GG bhai, next match clutch!"
Goal barwidget
Recent
Top supporter
Tip train
Message checked before it's read aloud
Illustration of a Shinel Tips tip page with ₹50, ₹100 and ₹500 amounts and UPI, card and net banking options, next to an on-stream tip alert, a goal bar with recent, top supporter and tip train widgets, and a note that messages are checked before they are read aloud.
< 1 s
from tip to on-stream alert
145
alert presets across 12 streamer types
20
animated alert styles
0%
platform fee for Shinel clients
  • A tip page that takes UPI, cards and net banking, through Razorpay.
  • Alerts on stream in under a second, plus goal bar, recent tips, top supporter and tip train widgets.
  • Per-game profiles, and every message is moderated before anything is read aloud.
  • Supporter levels, receipts and shareable supporter cards; song and challenge request queues.
Presets for
Battle royaleTactical FPSGTA RPJust chattingMusicDevotionalEsportsCricket & sportsCookingEducationArt & creativeAnime / VTuber
Works with
OBSStreamlabsMeldTikTok LIVE StudiovMix

Big tip moments are flagged to our editors as Shorts candidates — your best reactions don't get lost in a 4-hour VOD.

What you get
  • Tips through UPI, cards and net banking — with a 0% platform fee as a Shinel client.
  • Alerts and widgets that drop into OBS, Streamlabs, Meld, TikTok LIVE Studio or vMix.
  • Clean, moderated chat-to-voice and Shorts made from your biggest tip moments.
02Content calendar

A plan for every month — down to the shoot day.

Every client gets a monthly plan: what to film, when to shoot, when footage is due and what it should look like. You see your plan; our team sees every client's, so nothing slips.

Monthly plan
MTWTFSS
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
ShortLong videoCarouselShoot day
Sat · Short · footage due Tue
"Pehli baar bhai ke saath cooking challenge"
Working title · 2 Shorts references attached
Illustration of a monthly content calendar with Shorts, long videos and carousels marked on different days, four shoot days highlighted, and a Saturday Short with a Hinglish working title and its footage due date.
  • What to film, when to shoot and when footage is due — on one calendar.
  • References matched to the format: Shorts for Shorts, long videos for long videos, carousel designs for carousels.
  • Hinglish working titles, so the idea is clear before the camera is on.
  • Built around your real routine — not a generic posting schedule.
112
posts in one first-month plan, across four accounts
25
posts in a family channel's month — from one Saturday shoot a week
What you get
  • A full month planned before it starts — no more "what do I post today?"
  • Shoot days and footage deadlines that fit your week.
  • References and titles ready, so every shoot has a purpose.
03Creator page & Pulse

A page brands can book you from.

Every creator gets a bio page with live reach, reels with their views and your latest Instagram — plus a media kit with an enquiry form, so brand deals start in one click.

Creator page
Live reach
Followers
Avg views
Reels · with views
views
views
views
Open media kit · Work with me
Media kit
Brand enquiry
Pulse · Live now
Illustration of a creator bio page with live reach, followers and average views, three reels with view counts and a media kit button, beside a media kit with a brand enquiry form and a Pulse Live now rail.
  • Creator bio page with live reach and reels showing real views.
  • Your latest Instagram, always up to date.
  • A brand media kit with an enquiry form built in.
  • Featured on Pulse — our public feed of what our creators ship.
  • A "Live now" rail that puts your stream in front of Pulse visitors while you're on.
Open Live Pulse
What you get
  • One link for your bio that shows brands your real reach.
  • A media kit and enquiry form — no PDF to keep updating.
  • Extra eyes on your streams through the Pulse "Live now" rail.
04Team cockpit

Behind your channel: a team that doesn't drop jobs.

Every job lives on one board, synced with the team's sheet. Deadlines are tracked to the quarter hour and every client has a delivery checklist — so what you were promised is what you get.

Project board
SavedTeam sheet syncing in background
To do
Short
Due in 15 min
Thumbnail
Blocker noted
Editing
Long video
Checklist 3/5
Review
Carousel
Client review
Live
Short
Went live
Illustration of the team's project board with To do, Editing, Review and Live columns, a Short due in 15 minutes, a delivery checklist at 3 of 5, and a Saved badge while the team sheet syncs in the background.
  • Saves are instant — the sheet updates in the background. In testing a save went from about 2.6 seconds to instant.
  • Duplicate tasks are caught; deadlines are set in 15-minute steps.
  • Editor suggestions by type of work, so the right person gets your job.
Delivery checklist per client
Notes and blockers on every job
"Did this go live?" detection
15-minute deadlines
Duplicate-task check
Instant saves
What you get
  • Deadlines that are tracked, not remembered.
  • The right editor on every job, with a checklist made for your channel.
  • Problems flagged early — blockers are written down, not discovered late.
05Weekly report

"Your week" — a report you'll actually read.

Every week you get one short report: what we delivered, what goes live next, how the channel moved, and exactly what we need from you.

Weekly report
Your week
Delivered
Going live next week
Growth
Tips earned
What we need from you
Film 2 clips for Saturday
Approve this week's thumbnails
Review the long video cut
Illustration of the weekly Your week report with Delivered, Going live next week, a growth line chart and Tips earned, plus a What we need from you checklist: film two clips, approve thumbnails, review the long video cut.
  • Delivered work and what goes live next week.
  • Growth for the week, in one view.
  • What we need from you — clips to film, approvals, a cut to review.
  • Tips earned, if you stream with Shinel Tips.
What you get
  • No chasing for updates — the report comes to you every week.
  • A clear to-do list from us, so your part takes minutes.
  • A team running on the board above, not on memory.
06Growth tools

Free growth tools — try them today.

The tools our team uses to check channels and thumbnails are open to everyone. No sign-up needed to start.

What you get
  • Check your channel and thumbnails for free, before you spend a rupee.
  • The same checks our team runs for clients.
  • A clear next step if you want us to fix what the audit finds.
07Safety by design

Safe by design, not by luck.

Your channel, your money and your accounts are handled with a few simple rules that never bend.

One money rule everywhere

Every total on every screen is counted the same way, so the numbers you see always agree.

Sensitive numbers stay private

Money details only go to private channels — never to shared team or client groups.

New-device sign-in alerts

If an account is opened from a new device, the owner hears about it.

Google sign-in, existing accounts only

Signing in with Google works only for accounts we've already set up — no surprise sign-ups.

Questions

What creators ask before they start.

Straight answers about Shinel Tips, the monthly plan, creator pages and reports. Still unsure? Ask us directly.

What is Shinel Tips?

Shinel Tips is live-stream tipping built by Shinel Studios for Indian streamers. Viewers tip from your tip page using UPI, cards or net banking (payments run through Razorpay), and an alert appears on your stream in under a second. It comes with goal bar, recent tips, top supporter and tip train widgets, 145 alert presets across 12 streamer types, and every message is checked before it is read aloud.

Does Shinel Tips charge a fee?

Shinel Studios clients pay a 0% platform fee, unless agreed otherwise. Streamers who are not clients pay a platform fee on each tip, shown in the tip studio before they start, and payment-processing costs are included in that fee. Every streamer must be 18 or older, have an Indian bank account in their own name and complete KYC, and each account is approved by Shinel Studios.

How does tipping work on a YouTube live stream with OBS?

You share your tip page link with viewers — in the stream description, a pinned chat message or your panels. In OBS you add your alert overlay as a Browser Source (it also works in Streamlabs, Meld, TikTok LIVE Studio and vMix). When a viewer pays on the tip page, the alert plays on stream in under a second. It is a separate tip page, so it works alongside YouTube's own features rather than replacing them.

What is in the monthly content plan?

Every Shinel client gets a calendar for the month: what to film, which day to shoot, when footage is due, and references matched to each format — Shorts for Shorts, long videos for long videos, carousel designs for carousels — with Hinglish working titles. It is built around your real routine. One first-month plan covered 112 posts across four accounts; a family channel's month was 25 posts from one Saturday shoot a week.

Do Shinel clients get a creator page and media kit?

Yes. Every creator we work with gets a bio page with live reach, reels showing their views and their latest Instagram, plus a brand media kit with an enquiry form built in. Creators are also featured on Pulse, our public feed of what our creators ship, with a "Live now" rail that shows their stream while they are on.

How does the weekly report work?

Once a week you get one short report called "Your week": what we delivered, what goes live next week, how the channel moved, and exactly what we need from you — clips to film, thumbnails to approve, a cut to review. If you stream with Shinel Tips, tips earned are included.

Can I use any of this if I am not a Shinel client?

Yes, two parts. The free growth tools — channel audit, thumbnail previewer, thumbnail A/B tester, clickability check, ROI and CTR calculator and the 30-day content calendar — are open to everyone with no sign-up needed to start. Shinel Tips is open to any streamer who applies and is approved, with a platform fee. The monthly plan, creator page and media kit, weekly report and Pulse feature are included for Shinel clients.

Does the creator platform cost extra?

No. It is included with Shinel Studios' editing, Shorts, thumbnail and growth plans — not sold as an add-on. Plan prices are listed on the pricing page.

Get started

Want this behind your channel?

Editing, Shorts, thumbnails and growth — with the whole platform included. Tell us about your channel and we'll reply with a plan, or start a paid trial: one video at its normal price that becomes your plan's first video.

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