One video in. A week of content out.
You record one good long-form video; we cut the Shorts, the Reels and the community assets from it. The volume treadmill is how creators burn out — repurposing is how you post daily without editing daily.
The 2026 expectation is brutal: long-form on YouTube, Shorts daily, Reels on Instagram, plus community posts — simultaneously. Creators who try to edit all of it themselves either drop quality or burn out; posting more while reaching less is the treadmill everyone's stuck on.
Repurposing attacks it at the root. You keep doing the one thing only you can do — record good long-form — and we mine it: the strongest 5–6 moments become vertical Shorts with hook-first cuts and burned-in captions, sized and paced natively for each platform, delivered on a weekly rhythm.
This is how the busiest channels we manage stay daily without the creator touching an editor. Every Short links back to the long-form, so the formats feed each other instead of competing.
The same frame, before and after
A real client frame — the same footage before and after our edit pass.
How the work actually runs
Moment mining
We watch the full video and pull the moments with hook potential — the claim, the reveal, the reaction — not just the first 60 seconds.
Hook-first cutting
Every Short opens with the strongest 1–2 seconds. Vertical crop follows the action; dead air and rambling are gone.
Captions that retain
Burned-in, word-timed captions (Hinglish supported) — most Shorts are watched on mute until the hook lands.
Platform-native exports
YouTube Shorts and Instagram Reels get separate exports — safe zones, lengths and pacing differ, and it shows in reach.
A weekly cadence
Fixed delivery days so your posting schedule is predictable. Consistency is the part of the algorithm you fully control.
Cross-linking strategy
Shorts pinned comments + end screens route viewers to the long-form, so short-form reach compounds into watch time.
Questions, answered honestly
How many Shorts come out of one long-form video?
Typically 5–6 strong ones from a 15–30 minute video. We'd rather ship five that hook than ten that pad — low-effort clip spam is exactly what platforms are suppressing in 2026.
Do you handle both YouTube Shorts and Instagram Reels?
Yes, as separate exports. Aspect ratio is the same but safe zones, caption styles, lengths and pacing conventions differ — one-size-fits-all exports quietly underperform on both platforms.
What do you need from me each week?
Just the long-form file (or the unlisted YouTube link) and any moments you personally want clipped. Everything else — selection, cutting, captions, exports — is on us.
Can you match my existing Shorts style?
Yes. We start by replicating your current style from reference videos, then propose improvements with reasons — you approve the direction before it becomes the default.
What does it cost?
The Shorts Factory plan is ₹6,999/month as published on our pricing page (rates are the current published defaults). One-off trial sprints are available if you want to test the quality first.
Field notes from the edit bay
Real lessons from real channels — 1–2× a month, no spam, unsubscribe anytime.
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