Facebook Reels export settings and upload specs.
What Facebook Reels publishes about reels uploads, with a link to each source, and the settings we would export with.
Recommended export
Shinel recommendation1080 x 1920 · 30 fps · H.264 High level 4.0 · 8 Mbps VBR · keyframe every 2 s · AAC 128 kbps 48 kHz · Rec. 709 (BT.709), 8-bit 4:2:0, limited (TV) range
Facebook Reels publishes no bitrate. This follows YouTube's published table for the resolution, which every major platform handles well. Meta re-encodes every upload, so more bitrate than this mostly adds upload time.
Facebook Reels upload limits
Each value links to where it was published.
Good to know about Facebook Reels
- June 2025: the Videos tab became the Reels tab and all videos posted to Facebook are shared as reels (help).
- A reel published as a Page story via the API is capped at 60 seconds.
Facebook Reels export settings by editing app
Other Facebook formats
Frequently asked questions
What are the best export settings for Facebook Reels?
1080 x 1920, 30 fps, H.264 High, 8 Mbps VBR, AAC 128 kbps at 48 kHz, in an MP4. Facebook Reels publishes no bitrate. This follows YouTube's published table for the resolution, which every major platform handles well. Meta re-encodes every upload, so more bitrate than this mostly adds upload time.
What is Facebook Reels's maximum file size?
10 GB for Page video uploads (help).
How long can a Facebook Reels video be?
In the app, reels can be any length or orientation since June 2025 (help). Reels Publishing API: 3-90 s..
What aspect ratio does Facebook Reels use?
9:16 (API).
Shinel Studios
Rather send the footage and get Facebook Reels-ready edits back?
Our editors cut, caption, colour and export to each platform's spec, with 2 revision rounds. Shorts come back in 48-72 hours, long videos in 5-10 days.