Desktop editor · Windows, macOS
Premiere Pro export settings, per platform.
Where every export setting lives in Adobe Premiere Pro, what it can and cannot control, and a guide for each platform.
What Premiere Pro lets you set
- Bitrate control
- Yes, in Mbps
- 2-pass encoding
- Yes
- Profile / level
- Both
- Keyframe interval
- Yes, in frames
- HEVC (H.265)
- Yes
- HDR export
- Yes
- Frame rate
- Choose on export
Official export help Release notesLabels checked 2026-10-25
The export, step by step (example: YouTube, 1080p, 30 fps)
- 1Select the sequence in the Timeline, then open the Export tab at the top of the window (or File > Export > Media, Ctrl+M / Cmd+M).
- 2In Settings, set Format to H.264 and pick a Match Source preset as the starting point.
- 3Set the file name and Location. The container is .mp4.
- 4Open Video. Untick Match Source where needed and set Frame Size to 1920 x 1080 and Frame Rate to 30.
- 5Under Encoding Settings set Profile to High and Level to 4.0. Software encoding tracks the target bitrate more closely than hardware encoding.
- 6Under Bitrate Settings set Bitrate Encoding to VBR, 2 pass, Target Bitrate to 8 Mbps, Maximum Bitrate 12 Mbps.
- 7Under Advanced Settings tick Key Frame Distance and enter 15 frames (0.5 s at 30 fps).
- 8Open Audio: Audio Format AAC, Sample Rate 48000 Hz, Channels Stereo, Bitrate 384 kbps.
- 9Check the estimated file size at the bottom, then click Export (or Send to Media Encoder to queue it).
For HDR
- Work in a Rec. 2100 HLG or Rec. 2100 PQ sequence colour space so the grade is HDR from the start.
- In Export choose Format HEVC (H.265) and a 10-bit Main10 profile; start from one of Adobe's built-in HDR presets.
- Make sure the export colour space matches the sequence ({colorLabel}) before you click Export.
Premiere Pro pitfalls
- Key Frame Distance is hidden under Advanced Settings and is off by default; Premiere then picks the keyframe interval itself.
- Hardware-encoded HEVC usually offers only CBR and VBR, 1 pass. Use software encoding if you need VBR, 2 pass.
- Match Source presets inherit the sequence size. A vertical 9:16 export needs a 9:16 sequence, or the picture is letterboxed.
- Premiere has no AV1 export. Pick H.264 or HEVC.
Premiere Pro export settings by platform
- YouTube
- YouTube Shorts
- Instagram Reels
- Instagram Stories
- Instagram feed video
- Facebook Reels
- Facebook feed video
- TikTok
- Snapchat Spotlight
- X (Twitter)
- Pinterest video Pins
- Threads
- Bluesky
- Vimeo
- Rumble
- Dailymotion
- Twitch video upload
- Discord
- WhatsApp Status
- WhatsApp chat
- Telegram
- Bilibili
- Douyin
- Kuaishou
- Xiaohongshu (RED)
- VK Video
- Rutube
- Naver TV / Clip
- Moj
- Josh
- ShareChat
Frequently asked questions
What are the best Premiere Pro export settings?
For a 1080p upload: H.264 High profile, your recorded frame rate, 8-12 Mbps (higher for 4K), AAC audio at 48 kHz, MP4. The exact numbers depend on the platform; pick one below.
Can Premiere Pro set a bitrate?
Yes. It also offers 2-pass encoding.
Can Premiere Pro export HDR?
Yes. Work in a Rec. 2100 HLG or Rec. 2100 PQ sequence colour space so the grade is HDR from the start.
Shinel Studios
Rather send the footage and get upload-ready edits back?
Our editors cut, caption, colour and export to each platform's spec, with 2 revision rounds. Shorts come back in 48-72 hours, long videos in 5-10 days.