A review site built to publish, not to be admired
75 indexed pages of India-focused buying guides, on a category architecture built for adding hundreds more without a redesign.


buyrn.in/sitemap.xml, counted 2026-09-25
Homepage JSON-LD: Organization, WebSite
WebSite + SearchAction JSON-LD on the homepage
Build facts only. Affiliate earnings and traffic belong to the site owner and are not ours to publish. Figures read from the live portfolio on 25 September 2026; view counts move.
The brief.
A review site lives or dies on how cheaply it can add the next hundred articles. If publishing is manual, it stalls at twenty.
So the work was mostly architecture: categories, templates and internal linking that hold up as the catalogue grows, plus the structured data that lets Google treat it as a publication rather than a page of links.
What we did.
- Category and guide templates so a new article is content, not layout work
- Internal linking between guides, categories and picks
- WebSite + SearchAction schema for a sitelinks search box
- Amazon India product integration inside the guide format
- Fast static delivery so guide pages score well on mobile


