Final Cut Pro export settings for Facebook feed video.
1080 x 1350 at 30 fps, H.264, 8 Mbps and AAC 128 kbps: here is why, and exactly where each setting lives in Final Cut Pro.
Final Cut Pro to Facebook feed video
Shinel recommendation- Resolution
- 1080 x 1350
- Frame rate
- 30 fps, constant
- Codec
- H.264
- Bitrate
- Automatic (Final Cut Pro has no bitrate field). Aim: 8 Mbps
- Keyframes
- Automatic (no setting in Final Cut Pro)
- Audio
- AAC-LC, default bitrate, 48 kHz, stereo
- Colour
- Rec. 709 (BT.709), 8-bit 4:2:0, limited (TV) range
- Container
- MP4 with Fast Start (moov atom at the front)
Facebook feed video publishes no bitrate. This follows YouTube's published table for the resolution, which every major platform handles well. Meta re-encodes every upload, so more bitrate than this mostly adds upload time.
Estimated size: 123.1 MB for 2:00.
- Final Cut Pro has no bitrate setting. It picks its own rate.
Step by step in Final Cut Pro
- 1Set the project to 1080 x 1350 at 30 fps (Final Cut Pro exports at the project frame rate; there is no frame rate field on export).
- 2Select the project, then choose File > Share > Export File (Cmd+E).
- 3Click Settings. Format: Computer (MP4) or Video and Audio (MOV).
- 4Video Codec: H.264 Better Quality. Resolution: 1080 x 1350.
- 5Check Color Space reads Rec. 709 (BT.709), 8-bit 4:2:0, limited (TV) range. Action: Save only.
- 6Click Next, choose where to save, then Save. Progress shows in Background Tasks.
- 7Need an exact bitrate or file size? Choose Action > Open with Compressor and set Avg. Bit rate to Custom, 8000 kbps, or run the file through HandBrake.
Bitrate at other resolutions
Same settings, different size or frame rate.
| Resolution | 30 fps | 60 fps |
|---|---|---|
| 720p | 5 Mbps, level 3.1 | 7.5 Mbps, level 3.2 |
| 1080p | 8 Mbps, level 4.0 | 12 Mbps, level 4.2 |
| 1440p | 16 Mbps, level 5.0 | 24 Mbps, level 5.1 |
Facebook feed video upload limits
Each value links to where it was published.
Common mistakes
- Exporting at 50+ Mbps "for quality". Meta re-encodes everything and its own spec tops out at 25 Mbps for Reels and Stories; a huge file just uploads slower.
- Looking for a frame rate box on export. Final Cut Pro exports at the project frame rate, so set the project to 30 fps before you edit.
- Uploading HDR (10-bit PQ/HLG) to Facebook feed video. There is no published HDR path, so colours can look washed out; export SDR Rec. 709.
- Leaving phone footage at a variable frame rate. Export at a constant 30 fps, or audio drifts and motion stutters after Facebook feed video re-encodes it.
- There is no bitrate, profile, level or keyframe field. Final Cut picks the bitrate; use Compressor or HandBrake to hit a size cap.
- If you edited with proxies, switch the viewer back to Optimized/Original first or the export is rendered from proxies.
For comparison, YouTube publishes 8 Mbps for 1080p at 30 fps. Example length used for sizes: 2:00.
Frequently asked questions
What bitrate should I export from Final Cut Pro for Facebook feed video?
For 1080p 4:5 at 30 fps use about 8 Mbps (8000 kbps), VBR, 1 pass, with a maximum of 12 Mbps. Facebook feed video publishes no bitrate. This follows YouTube's published table for the resolution, which every major platform handles well. Meta re-encodes every upload, so more bitrate than this mostly adds upload time.
What resolution and frame rate should I use for Facebook feed video?
1080 x 1350 at 30 fps is a safe choice. Facebook feed video: 1440 x 1800 (ads spec); minimum 120 x 120. Frame rate: Fixed frame rate; no value stated (ads spec).
What is the maximum file size and length on Facebook feed video?
File size: 4 GB (ads spec); 10 GB for organic Page uploads (help). Length: 1 second to 241 minutes (ads spec); organic uploads under 240 minutes (help).
Which codec should I pick in Final Cut Pro for Facebook feed video?
H.264, profile High, level 4.0, in an MP4 file. Facebook feed video lists: H.264 (ads spec).
Can I export HDR from Final Cut Pro to Facebook feed video?
Facebook feed video has no published HDR upload path, so export SDR Rec. 709.
Final Cut Pro for other platforms
- Final Cut Pro for YouTube
- Final Cut Pro for YouTube Shorts
- Final Cut Pro for Instagram Reels
- Final Cut Pro for Instagram Stories
- Final Cut Pro for Instagram feed video
- Final Cut Pro for Facebook Reels
- Final Cut Pro for TikTok
- Final Cut Pro for Snapchat Spotlight
- Final Cut Pro for X (Twitter)
- Final Cut Pro for LinkedIn
- Final Cut Pro for Pinterest video Pins
- Final Cut Pro for Threads
Other editors for Facebook feed video
Hubs and tools
Shinel Studios
Rather send the footage and get Facebook feed video-ready edits back?
Our editors cut, caption, colour and export to each platform's spec, with 2 revision rounds. Shorts come back in 48-72 hours, long videos in 5-10 days.