Bold text for posts that have no bold button.
Most social apps do not let you bold a word. Bold Unicode letters fix that: they look bold to every reader on every phone. There are two main kinds, serif bold (𝐁𝐨𝐥𝐝) and sans bold (𝗕𝗼𝗹𝗱). Sans bold matches the interface font of most apps and looks cleaner.
Counted the strict way: many fancy letters are stored as 2 characters, so if it fits here, it fits in the app.
A simplified mock-up, not the real app. Fonts differ by phone.
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Bold styles
All styles
The circled M can show as a coloured emoji on some phones.
A, B, O and P can show as coloured emoji on iPhones.
Two tiles side by side can turn into a country flag, so a zero-width gap is added between letters. Some apps show them as plain letters.
Stacks random marks above and below each letter. Use the intensity slider. Some apps clip or remove heavy glitch text.
Back to plain text
Paste fancy text (cursive, bold, glitch, upside down, bubbles) to get normal letters back, for example to make it searchable or readable.
Serif or sans bold?
Sans bold (𝗕𝗼𝗹𝗱) blends with the fonts Instagram, LinkedIn, X and Facebook use, so it looks like real bold. Serif bold (𝐁𝐨𝐥𝐝) stands out more and suits headings or a classic look. Both count as two characters on X.
Use real bold where it exists
Discord (**bold**), WhatsApp (*bold*), Telegram and YouTube comments (*bold*) have real formatting. It stays readable to screen readers and searchable, so use it there and keep bold Unicode for apps without formatting.
The cost of bold Unicode
Search on LinkedIn, X, Instagram and YouTube does not match bold Unicode to plain words, and screen readers may spell it out. One bold line per post, a hook or a heading, is the honest sweet spot.
Examples
- Bold sans𝗥𝗲𝗮𝗱 𝘁𝗵𝗶𝘀 𝗳𝗶𝗿𝘀𝘁
- Bold (serif)𝐑𝐞𝐚𝐝 𝐭𝐡𝐢𝐬 𝐟𝐢𝐫𝐬𝐭
- Bold italic (serif)𝑹𝒆𝒂𝒅 𝒕𝒉𝒊𝒔 𝒇𝒊𝒓𝒔𝒕
- Bold italic sans𝙍𝙚𝙖𝙙 𝙩𝙝𝙞𝙨 𝙛𝙞𝙧𝙨𝙩
- Bold gothic (fraktur)𝕽𝖊𝖆𝖉 𝖙𝖍𝖎𝖘 𝖋𝖎𝖗𝖘𝖙
- Bold crossed out𝗥̶𝗲̶𝗮̶𝗱̶ 𝘁̶𝗵̶𝗶̶𝘀̶ 𝗳̶𝗶̶𝗿̶𝘀̶𝘁̶
How to make bold text
- 1Type the words to bold. Type a hook or heading above.
- 2Pick sans or serif bold. Sans bold blends in; serif bold stands out.
- 3Copy. Tap to copy.
- 4Paste into your post. Paste it as the first line, then write the rest plain.
Fonts for every platform
- Instagram fonts
- TikTok fonts
- YouTube fonts
- Discord fonts
- X (Twitter) fonts
- Facebook fonts
- WhatsApp fonts
- Snapchat fonts
- Threads fonts
- Pinterest fonts
- LinkedIn fonts
- Twitch fonts
- Roblox fonts
- Minecraft fonts
- Fortnite and gaming names fonts
- Steam fonts
Popular styles
Frequently asked questions
How do I make bold text on Instagram or LinkedIn?
Neither has a bold button in posts. Type the words here, copy Bold sans and paste. It looks bold to everyone.
Is bold Unicode the same as real bold?
No. Real bold is formatting on normal letters; bold Unicode is a different set of characters. It looks the same but search and screen readers treat it differently.
Why does bold text count double on X?
X counts most characters outside basic Latin as two, and bold Unicode letters are outside that range.
Which apps have real bold?
Discord, WhatsApp, Telegram, Slack and YouTube comments support real bold with symbols like **bold** or *bold*.
Does bold Unicode work everywhere?
On current iPhones, Android phones and computers, yes. It does not work in usernames, and some games show boxes.
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